For a business improvement district, vacant retail space is a problem. It looks unappealing and can make the neighborhood less safe, creating dead zones. Not only do vacant buildings fail to bring in foot traffic — they sometimes actively discourage it.
So what’s a district to do?
Reach out to the owners of vacant spaces. Be proactive! Encourage them to list their spaces for short-term leases, attracting popup restaurants, shops, flea markets etc. — this is much better for the district than letting the spaces lie vacant while waiting for that perfect long-term tenant. For some space owners, this idea may take some getting used to, but it need not involve a ton of extra work! ShareMySpace is a great way to connect available spaces with tenants in need of space, and it only takes minutes to list. Take a look at this great video that shows how it works, and share it!
Getting those spaces filled contributes to the local economy in two ways: first, the owner of the space earns rental income from the new tenant. Second, the tenant’s business generates sales — and maybe not just for itself, but for nearby businesses, because customers who patronize one business in a neighborhood are likely to patronize others, too.
Fill the space — revitalize the district!